« Mogul migration | Main | TV Show Posters »

February 28, 2010

When Steve Jobs met Paul Rand

NeXT logo

Paul Rand might very well have been one of the most influential graphic designer of the 20th Century. He's best known for his logo design... Rand created the iconic logos for ABC, IBM, Westinghouse and UPS.

In the early 1990s Steve Jobs hired Rand to create the logo for his new computer company, NeXT.

The Brain Pickings blog has uncovered a great video of Jobs talking about what it was like working with Rand...a meeting of two great iconoclast perfectionists.

I asked him [Rand] if he would come up with a few options. And he said, 'No, I will solve your problem for you, and you will pay me. And you don't have to use the solution - if you want options, go talk to other people. But I'll solve your problem for you the best way I know how, and you use it or not, that's up to you - you're the client = but you pay me.'

See the video here.

Posted by Chris Spurgeon at February 28, 2010 09:19 PM