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August 14, 2009

Biomimicry FTW!

image from Janine Benyus' TED Conference talk on biomimicry

You need to know more about biomimicry. Not just because it's so fuckin' cool, (which it is, in a mind-blowing "hey that is sooooo fuckin' cool" kind of a way), but because it may just help us engineer our way out of many of the messes we've engineered ourselves into.

Briefly, biomimicy is the concept of studying how nature solves fundamental design and engineering problems (energy storage, maximum strength with minimum mass, filtration, reduction of drag, you name it) and then figuring out how to apply those same techniques to man-made products and systems.

In coming posts I'll be pointing out several companies that are taking the biomimicry ball and running with it. But to start there's no better way to get up to speed on biomimicry than to watch this great TED conference talk by biomimicry pioneer Janine Benyus.

Comments? Email me at comments-at-spurgeonworld.com

Posted by Chris Spurgeon at August 14, 2009 07:46 AM