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May 24, 2008

Designing a new symbol

proposed RFID logo

As new concepts enter the world, our language must change to keep pace. But language is more than just words, we also depend upon a rich, varied and subtle visual language...signs and symbols that speak to us throughout our day.

So where do new visual "words" come from? They must be invented of course, a task that usually falls to graphic designers. Here's an example... the English designers Jack Schulze and Matt Webb recently gave their design students the task of designing a symbol to represent the concept of commerce via RFID technology...using those little wand-like devices to make everyday purchases(*).

It's a subtle and complex topic to try to boil down into a simple gylph. One of the students' attempts is pictured above. Check out some other examples here.

You got a better design? Let's see it!

(*) And yes, I know that the use of RFID has been fraught with technical and personal freedom issues for years. I'm not saying it's a good idea, just that it's becoming a more widely used idea.


Posted by Chris Spurgeon at May 24, 2008 07:56 AM


my son used to tell me that he could not explain everything with words but drawing.

Posted by: sofas at February 16, 2009 09:16 AM