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August 10, 2007
Sample Lab
That hotbed of consumer innovation, Tokyo, is host to another new idea...sampling salons. The Sample Lab lets members (you have to pay a thousand Yen for a membership) test out everything from cosmetics to electronics to foods. Members get to try, and buy, products before they're released to the general public. And the manufacturers get product feedback before their items go into general release.
The Sample Lab has a website (in Japanese) and there's a write-up about it on Springwise.com.
Posted by Chris Spurgeon at August 10, 2007 06:21 AM
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