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March 15, 2007

Mixable bottles on the way

photo sequence of choice enabled bottle

Demand beverage choice but have difficulty actually making that choice? Advanced consumer product design to the rescue! A Massachusetts company called Ipifini is developing something they're calling Choice-enabled packaging. Basically. they're containers for liquid (soda bottles, paint cans, perfume bottles, etc.) that have small burstable chambers built in. Squeeze one of the chambers and in pops, injecting its contents (soda flavoring, paint coloring, perfume scent and sex pheromones) into the main container.

The idea has applications beyond mere consumer choice, it also has value for liquids that shouldn't be mixed until right before use...glues, certain medicines, stuff like that.

Ipifini's website is just a bunch of PR talk, but they have a pdf explaining the choice-enabled packaging concept.

(Thanks technovelgy.com).

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Posted by Chris Spurgeon at March 15, 2007 05:38 AM

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