« The secret world of the coffee judge | Main | James Brown 1933-2006 »

December 24, 2006

The Alchemists

still from Apple 1984 commercial

Some of the best documentaries are the ones that introduce you to people you've never heard of, and then explain how those people have had an enormous impact on your lives. A perfect example of this was "Standing in the Shadows of Motown", the great 2002 film that showed how a half dozen anonymous musicians were the engine that drove a zillion musical hits.

Another such film is in the works right now. It's called "The Alchemists", and it's the story of five people who changed the world... through advertising.

Among the subjects are Lee Clow, who created the Apple "1984" commercial; Hal Riney, who created the commercial that got Reagan elected; and Dan Wieden, who took murderer Gary Gilmore's last words and used them to drive Nike's multi-billion dollar business.

The movie's producers are still trying to raise money to finish the project (you can make a donation if you'd like), but they have a great trailer on the film's website.

Posted by Chris Spurgeon at December 24, 2006 08:03 PM