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October 07, 2006

Free-form advertising on a building in Amsterdam

photo of The Sandberg Institute building in Amsterdam

The owners of The Sandberg Institute building in Amsterdam want to pick up some extra cash, so they've turned the facade of the building into a free-form ad canvas. Each square on the building (about 10 inches square) cost 20 Euros per month. Since the building's ad contracts are as short as a month, it means the building's appearance is constantly changing. This is such a great contrast to the usual state of affairs with building murals and the like, where you better like what you see, 'cause it's gonna be there for the next 40 years.

Posted by Chris Spurgeon at October 7, 2006 05:12 PM