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September 21, 2006

Time lapse of Second Life's hotel

image from the time lapse film of the construction of the Starwood Hotel in Second Life

In the last couple of months there's been a real explosion of commercial promotion and advertising in the online world Second Life... things like American Apparel opening a store in Second Life and Toyota seeding Second Life with virtual Scion automobiles.

Now add the new upscale Aloft Hotel chain to that list. Aloft is building a full size model of one of their hotels in Second Life, and they've just posted a cool time-lapse movie of the hotel's construction. It's interesting to see the similarities and differences of virtual vs. real construction (even in a virtual world ya gotta grade the land first, but you don't have to worry about walls collapsing, so it's OK to build the walls of a five story building without any trusses or bracing, something that would be impossible in the physical world).

Posted by Chris Spurgeon at September 21, 2006 09:44 PM