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September 29, 2006

So, you think you can design a mascot?

call for proposals image

It's still four years away, but the preparations for the 2010 Winter Olympics in Vancouver are in full-swing. And the 2010 organizing committee has turned its attention to one of the million little details to take care of before the Games begin...coming up with a mascot.

Izzy the mascot from the Atlanta OlympicsA bad mascot can be a disaster. At the 1996 Summer Olympics in Atlanta, that Games' mascot... a weird looking creature named Izzy... was the object of derision and ridicule. And having a stupid mascot wasn't just a matter of embarrassment; it cost the Olympics millions of dollars in lost royalties. The 2010 Olympic organizing committee wants to avoid that fiasco, so they've thrown the mascot process wide open. This week they issued a RFP for the mascot design. It's open to professionals (individuals or companies) in the fields like illustration, animation, graphic design, and fine arts. This first round RFP is to choose the folks who get the actual shot at the mascot design, and the deadline is tight... if you want to apply you have to let the Olympic committee know by Oct. 11, and get all of your application info in by the 1st of November.

The winning mascot design will be revealed to the world during the second half of 2007.


Posted by Chris Spurgeon at September 29, 2006 10:56 PM