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August 26, 2006

Pocoyo: A little piracy can be a good thing

Pocoyo characters

Pocoyo is a completely charming cartoon series for little kids that airs (or is about to start airing) in about 40 countries around the world. David Cantolla, one of Pocoyo's creators, has been blogging about the show, discussing all sorts of behind the scenes stuff (designing new characters, finding the right marketing deal, discussing whether or not the characters should eat junk food).

In his latest post, Cantolla looks at the issue of piracy (specifically the appearance of Pocoyo cartoons on video sites like YouTube) and how it might effect his creation. He thinks about the issue from several points of view (the creators, the staff, the distributors, the TV networks, the toy marketers) and comes to the conclusion that a bit of illegal distribution... not a huge amount, just a little.. is actually good for the show.

It's refreshing to come across someone in the TV industry who isn't in complete lock-step with the extremist TV industry stance on unauthorized copying. His post is well worth reading. And of course, the show itself is well worth watching, even if you're not three years old. Here's one of the episodes on YouTube. (I'm particularly an fan of Elly, the elephant who's fond of ballet).


Posted by Chris Spurgeon at August 26, 2006 09:49 AM


Hi Chris,

Your heading reminds me of a quote from "Pirates of the Caribbean - Curse of the Black Pearl":

Governor Swann : Perhaps on the rare occasion pursuing the right course demands an act of piracy, piracy itself can be the right course?

Yes, I'm the same Denise from the Pocoyo blog. :)

Posted by: Denise at September 12, 2006 10:21 AM