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August 07, 2006

Pictographs for Beijing Olympics unveiled

olympic archery pictograph

The summer Olympics are still a couple of years away, but when it comes to the graphic design of the Games, today marks one of the big milestones. The Beijing Organizing Committee for the Games of the XXIX Olympiad (that's quite a mouthful!), the folks in charge of the 2008 Beijing Olympics, just released the pictographs they'll use to indicate the various sports.

The creation of these pictographs (you can see them all here) is one of the dream gigs in all of graphic design. This time the pictographs are influenced by inscriptions on bones and bronze objects in ancient China.

It's interesting to see how the pictographs of the various Olympics mirror the changes in graphic design in general. You can compare samples from the last 40 years of Olympics here.

Posted by Chris Spurgeon at August 7, 2006 09:26 AM

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