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July 21, 2006

New McDonalds billboard hits Chicago

McDonalds billboard in Chicago

McDonalds has rolled out a clever new billboard in Chicago, turning the billboard into a giant sundial, and the McDonalds' logo into the sundial's gnomon, casting its shadow onto the recommended food for that hour.

There's an article about it in Chicago Business magazine, and on the BILLBOARDROOM blog.

Posted by Chris Spurgeon at July 21, 2006 08:58 PM