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June 20, 2006

American Apparel opens a store in Second Life

image of American Apparel store inside of Second Life

If you're looking for further evidence of the growing influence and importance of Second Life, check this out -- L.A. based clothing manufacturer American Apparel has now opened a store in Second Life. Second Life citizens can buy American Apparel clothing for themselves in the "real world" as well as for their avatars in Second Life. FutureLab's blog has a posting about it.

(P.S. I've bitten the bullet and got myself a Second Life account. Look for me as the suavely-named "Ralph Beeper").

Posted by Chris Spurgeon at June 20, 2006 12:29 PM