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June 20, 2006
American Apparel opens a store in Second Life

If you're looking for further evidence of the growing influence and importance of Second Life, check this out -- L.A. based clothing manufacturer American Apparel has now opened a store in Second Life. Second Life citizens can buy American Apparel clothing for themselves in the "real world" as well as for their avatars in Second Life. FutureLab's blog has a posting about it.
(P.S. I've bitten the bullet and got myself a Second Life account. Look for me as the suavely-named "Ralph Beeper").
Posted by Chris Spurgeon at June 20, 2006 12:29 PM