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May 08, 2006

Skip the show, watch the commercials

screenshot of TiVO

TiVo has begun rolling out a new "feature" called Product Watch that automatically downloads paid advertisements to your TiVo box. According to engadget, more than 70 companies have cut deals with TiVo to send their ads to TiVo boxes...everything from 60 second spots to hour-long infomercials. TiVo owners will be able to filter ads based on brand, interest, and ad length. There's a press release with details on the TiVo website.


Posted by Chris Spurgeon at May 8, 2006 04:47 PM

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