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April 01, 2006

Seth Godin on how The Beatles became The Beatles


Marketing guru Seth Godin has a fascinating essay on how The Beatles achieved their explosion of popularity in the early 60s. According to Godin, it didn't "just happen", it was the result of talent, a bit of luck, and relentless marketing:

The next stage was brief but essential. That's when people started noticing them, started showing up, started screaming. At this moment, the Beatles didn't stop marketing. They didn't stop doing radio shows at the BBC or flying all night to play a concert in Denver (empty seats) or Kansas. During the transition stage, in fact, the Beatles and their management really poured it on.

Read the full essay on Seth Godin's blog.

Posted by Chris Spurgeon at April 1, 2006 08:49 AM

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