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April 24, 2006

More on sheep-based advertising

photo of ad-waring sheep

A week or so ago I blogged about sheep-based advertising (thanks to the folks at We Make Money Not Art for turning me on to this). Now the International Herald Tribune has an article on the phenomenon, which has also been picked up by the New York Times. From the article:

The latest low-technology billboards along highways in the Netherlands are startling enough to prompt motorists to indulge in U-turns.

Or make that ewe-turns. These ads are walking, woolly flocks of bleating sheep. Early this month, Hotels.nl, a Dutch online reservations company, began displaying its corporate logo on royal blue waterproof blankets worn by sheep.

The company spends 1 euro, or about $1.23 a day, per sheep and sponsors about 144 sheep in flocks throughout the Netherlands. But commercially branded sheep roaming the bucolic meadows of the northern Netherlands have prompted a reaction.

On Saturday, the town of Skarsterlan began fining Hotels.nl 1,000 euros a day for putting branded blankets on sheep. Advertising on livestock violates the town's ban on advertising along the highways.

You can see the full article on the International Herald Tribune website.

Posted by Chris Spurgeon at April 24, 2006 08:02 AM

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